Head of Marketing interview questions

The questions (10)

1. 01Walk me through your last 12 months of pipeline. What worked, what didn't?
2. 02How would you structure a marketing team for our stage?
3. 03Tell me about a campaign you killed mid-flight.
4. 04What's your read on attribution at our stage?
5. 05Describe a time sales and marketing genuinely disagreed on a definition.
6. 06How do you decide between paid acquisition and content investment?
7. 07Walk me through how you'd allocate a $2M annual budget at our stage.
8. 08Tell me about a brand decision you regret.
9. 09How do you measure a marketing function that doesn't have a closed-loop CRM yet?
10. 10Describe a customer insight that changed your roadmap.

How to prepare

• —Have an opinion on attribution that survives 60 seconds of pushback. Don't say 'we'd figure it out' — name the model, name what you'd accept as proxy, name what you'd ignore.
• —Bring a 30/60/90 you'd run in your first quarter. Specific hires, specific deprecations, specific bets. Vagueness here disqualifies most candidates instantly.
• —Quantify in pipeline-influenced terms when the company sells to businesses; in retention or LTV terms when consumer. Picking the wrong metric language costs you the loop.
• —Prepare for the CEO interview. They'll ask one open-ended question — 'what do you want to know about us' — and judge you on the question, not the followup.
• —Be specific about what you'd *not* do. Heads-of who can articulate restraint outperform heads-of who pitch comprehensive plans.

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